After winning a second consecutive Players Championship, Scottie Scheffler has cemented himself as the world’s No. 1 player, according to both the Official World Golf Ranking and the Golfweek/Sagarin rankings.
But while Scheffler overcame neck issues to win at TPC Sawgrass, becoming the first player to defend in the tournament’s history, his social media posts can’t come close to demanding the same return as those of influencer Paige Spiranac.
In fact, according to a story at Vegas Insider, Spiranac’s posts often get about four times as much as those from Scheffler, who now has eight PGA Tour victories and a major on his resume.
By the Numbers
- Paige Spiranac averages $8,477 to $12,716 per post, significantly higher than Scottie Scheffler’s $2,000 to $3,000 per post.
- Chris Kirk, despite notable PGA Tour wins, only generates about $140 to $211 per post with approximately 20,000 followers.
- The average professional golfer earns just under $1,000 per post, contrasting sharply with the nearly $5,000 per post average for golf influencers.
State of Play
- Scottie Scheffler’s success on the golf course as world No. 1 contrasts with his relatively lower social media earnings compared to influencers like Spiranac.
- Despite Chris Kirk’s PGA Tour victories, his social media presence yields similar earnings to those of smaller-scale influencers.
Bottom Line
While golf accolades are crucial, the disparity in social media earnings between golfers and influencers like Paige Spiranac illustrates the importance of digital influence and engagement in today’s landscape.
