Coco Gauff is the new face of the pioneering hair care brand Carol’s Daughter in a move the company proclaims will “uplift Black beauty for a powerful new generation.”
Courtesy of a new multi-year deal announced this week, Gauff now boasts a beauty brand in her endorsement portfolio, which also consists of Barilla, Bose, Ray Ban and Meta among others. Last year, the US Open champion netted $16 million in income, which, according to Forbes, made her the second-highest earning female athlete in the world.
Since its founding by Lisa Price in Brooklyn, N.Y. in 1993, Carol’s Daughter has seen investment from and support by moguls like Oprah Winfrey, Will Smith, Jada Pinkett Smith and Jay-Z, and evolved into a leader in natural hair and skin care. *Forbes *cites the brand’s origin story as a “minority-owned business that caters primarily to women of color,” and Gauff, who says she’s utilized Carol’s Daughter products for much of her life, says she “couldn’t be prouder to align with a brand that shares my values.”
“Their knowledge of natural hair care is unmatched,” she said. “I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.”
